PE100+ and LinkedIn – a new channel for a more intensive exchange
PE100+ has looked into further improving our interaction with the stakeholders of the pipe value chain. One driver was certainly the Covid pandemic which dramatically reduced opportunities for face-to-face interaction and led to considering the intensive use of electronic media. PE100+ have conducted a study amongst their stakeholders to identify the best possible channel in extension to the already existing internet presence. Benchmarking analyses showed that the combination of a professional web presence together with a tailored LinkedIn presence provides the best way for stakeholder interaction, identifying options for improvement and finally also the extension of the association’s network.
Based on this analysis, a publication campaign was prepared and aligned with the association that is now focusing on technical information, information on industry trends as well as updates on upcoming events.
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